Measurable increases in productivity
According to industry representatives, the benefits of standardisation can be expressed in concrete figures that have a direct impact on business results:
- In pre-press, the automation of file checking has reduced processing time by 50%.
- In production, paper waste during colouring has been reduced by between 15% and 80%, depending on the process.
- Overall, a standardised company has been able to increase its gross operating surplus by an average of 5%.
- Complaints have been reduced by 50%.
- Set-up times were reduced by a factor of three on average and in some cases even by a factor of ten, particularly for orders from customers in the cosmetics and luxury goods industries.
- Wauters reduced production from three shifts to two shifts (no redundancies, retirements or voluntary departures).
- Communication between the various departments improved significantly, particularly between pre-press and printing.
AI: The solution to the challenge of documentation
One of the biggest obstacles to standardisation is the significant amount of documentation required (procedures, work instructions). Artificial intelligence is now proving to be a valuable tool for:
- supporting the creation of internal processes.
- structure documentation quickly and consistently.
- free up employees’ time for tasks with higher added value.
Certification vs. standardisation
The debate also centred on the need for official certification. Although some printers standardise their processes, they are reluctant to seek certification in order to avoid recurring costs (around €10,000 over three years). Nevertheless, the debate revealed that certification remains a powerful driver for uniting the company around a common goal and ensuring the continuity of expertise in the face of staff turnover. Emma Gery, Marketing Manager at On the Wild Side Cosmetics, confirms that, following numerous problems with their previous suppliers, they decided to work with a PSO-certified print shop. The appearance of their packaging is of the utmost importance to them, and it is therefore essential that the print quality remains identical from one production batch to the next. Thanks to this change, they have ensured that the printed packaging from their supplier now consistently meets their expectations.
Conclusion: Standardisation as a strategic guide
In summary, standardisation should not be viewed as a technical constraint or an unnecessary expense, but rather as a comprehensive strategy for continuous improvement. It not only helps to safeguard production and reduce external non-conformities, but also strengthens the company’s brand image in the eyes of increasingly demanding clients.
The survival of a printing company in 2026 depends on its ability to transform artisanal methods into robust industrial processes. Standardisation is not an end in itself, but the foundation upon which tomorrow’s agility is built. For managers who are still hesitant, the recommendation is clear: proceed step by step, one process at a time, to ensure that all employees are fully committed to the path towards excellence.